After running focus groups and conducting research on race riots and youth disenfranchisement for Warwick University, Sahar joined Mosi and Mulemba shortly after 2M’s inception – working from of a small windowless unit where night, day, and seasons were indistinguishable. Things have come a long way since then, and whilst the two M’s tended to machines far and wide, Sahar began building the infrastructure of 2M:
The design/launch/maintenance of quality systems/accounting systems/stock and inventory systems/export systems/R&D uplift schemes/grant schemes/social media platforms and content. She’s the in-house copywriter and marketer, and has built a brand identity based on radicalism and integrity. She handles sensitive contracting and legalities between clients and suppliers, manages 2M partnerships with hardware specialists, assesses supplier performance and client feedback – brainstorming and creating the processes required to reduce project risks.
Balancing the interests of 2M’s in-house team, client expectations and timescales, as well as the reputation of automation and engineering in today’s world, she’s mindful not to drop the ball. Sahar has lent a hand or two in the past where extra resources have been required on control cabinet builds too, and has a healthy overview of the business as a whole. She’s an abstract thinker and is responsible for bringing this technical forum to life.
She develops interactive concepts for clients seeking experiential installations, quoting clients on projects from spares to art pieces. She identifies and facilitates recruitment drives and moves with the times in terms of international standards/guidelines/legal requirements/and the physical environment of the business including office and workshop. Keeping track of the growth goals of both the team and business, she prefers working in the shadows. Playing a pivotal role in the vision and ethos of 2M, her short term memory’s hazy at times, but her long view is robust.
I’d like to carry out some research on the impact of modern sales and business rhetoric on our psychological well-being. Based on the premise that incongruence (a disparity between what people say and what people do) is unsettling, I fear that as a society we may face an epidemic due to the prevalence and upholding of these tactics.
At 2M we strive to keep things upfront and straightforward in contrast.
It surprises me how often people presume I answer the phone and make cups of tea solely at 2M, based on my gender alone. I feel a great sense of empathy for women in society, and can’t imagine how difficult things were in the 1960s when the series Mad Men was set.
8 years ago I began training as a person-centred counsellor in my spare time. I really enjoy the ethos given it values equal and transparent relationships. So too does it hinge on the premise that each individual holds the key to their own solutions ~ therefore the discipline is not prescriptive or presumptive.
I went onto volunteer at Age UK and Face to Face Counselling, where I also served as Convener for the best part of 2 years. My time at Age UK forever shifted my perception of clients in their senior years, in which the propensity to actualize remains in abundance. Over at Face to Face I became aware of the injustices of no/low income and cutbacks ~ given clients manifest so much healing and progress in the environment of open ended counselling, which is denied most people on no/low income ~ and which is actually beyond the means of many on average income too.
In 2018, with much experience and a firm understanding of safeguarding within the discipline, I transitioned into my own practice which is proving very enjoyable and rewarding indeed.
I enjoy travelling to Tehran where I was born and capturing the culture and cuisine in snapshots on Vine. My videos have been played in schools and galleries throughout New York especially, and it’s always rewarding sharing the ordinary lives of Iranians with the world.
Another thing I like to do is to make vegan variations of our array of foods, and soon I’ll begin sharing seasonal recipes on the Unicorn website based in Chorlton ~ an organic food hub in the heart of Manchester.
I enjoy music very much, and after a hard week of daytime and nighttime work the dance floor is the perfect place to unwind ~ anything with a drum beat weaving through it is incredibly welcome on my playlists.