Sahar Mirshafiei
Manager
About Sahar.
After running focus groups and conducting research on race riots and youth disenfranchisement for Warwick University, Sahar joined Mosi and Mulemba shortly after 2M’s inception – working from of a small windowless unit where night, day, and seasons were indistinguishable. Things have come a long way since then, and whilst the two M’s tended to machines far and wide, Sahar began building the infrastructure of 2M:
The design/launch/maintenance of quality systems/accounting systems/stock and inventory systems/export systems/R&D uplift schemes/grant schemes/social media platforms and content. She handles sensitive contracting and legalities between clients and suppliers, manages 2M partnerships with hardware specialists, assesses supplier performance and client feedback – brainstorming and creating the processes required to reduce project risks. She’s the in-house copywriter and marketer, and has built a brand identity based on radicalism and integrity.
She develops interactive concepts for clients seeking experiential installations, quoting clients on projects from spares to art pieces. Identifying and facilitating recruitment drives, Sahar needs to move with the times in terms of international standards/guidelines/legal requirements/and the physical environment of the business including office and workshop. Being mindful of the growth goals of both the business and individual team members, she prefers working in the shadows. Playing a pivotal role in the vision and ethos of 2M, her short term memory may be hazy at times (don’t ask her what she did yesterday), but her long view is robust.
Sahar has lent a hand or two in the past where extra resources have been required on control cabinet builds too, and needs a healthy overview of the business. She’s an abstract thinker and is responsible for bringing this technical forum to life.
